One day my father told me, he was watching a video on YouTube, in which a gentleman was teaching how to reduce back pain. “Why do such men waste their time on YouTube?” I asked him ‘Do you have any idea how much you can make money from youtube?’
You can be a millionaire, earning from a YouTube channel.
His expression was like 😲
According to Forbes annual list, Ryan Kaji, the eight-year-old behind YouTube channel “Ryan’s World,” remained the video platform’s highest earner for a second year, raking in $29.5 million as of June 2020.
Indian YouTuber Bhuvan Bam owner of the youtube channel BB K Vines earns around 15.1k-242.4k in dollars in a month and 181.8k-2.9m in a year.
Obviously, their success in making such a huge amount of money doesn’t come overnight.
But, if it takes 1- 2 years to make $5,000 – $10,000, what’s wrong with it?
I will tell you how you can earn money from YouTube without any investment from India or anywhere in the world.
I am not telling you that $1000 will be credited every month to your bank account after one month of opening your youtube channel.
But yes, If you work hard and consistently, nothing is impossible.
Let’s dive in…
Step-By-Step Guide to make money from YouTube
Every day billions of people watch billions of hours of youtube videos and generate billions of views on YouTube. There are a lot of billions.
Then, how do you compete against those billion?
That’s why you need a comprehensive guide to make your channel popular.
Make Money From YouTube: First Step
Create a YouTube Channel
The process to create a YouTube channel is very easy, even you can create it from your smartphone.
But, from a smartphone, you can not customize your channel, which hampers the discoverability of your videos to YoutTube viewers.
#1. Open YouTube and then click on the login button on the top right side corner. Enter your Gmail id and password. After you’re logged in, your profile picture will be shown. If you are already logged in and your Gmail account profile picture is showing, click on the profile picture.
#2. Next, Click on Create a Channel.
If you want to keep the channel name the same as your Gmail account name, click on the left-hand side select button. Otherwise, Enter a custom Channel name and proceed.
#3. Upload Channel Profile picture. Make sure to choose a square profile picture with size 800*800 pixels.
#4. Write about your channel. You are allowed to add up to 5,000 characters to describe the channel. The First 100-150 words of channel description are super important. Because Google shows a short snippet of channel description in search results.
#5. Enter your website name ( if have) and social media links for better discoverability and obviously for better earning from your youtube channel.
#6. Click on the Customization button and start customizing your channel art and profit picture (if you want).
Hover the mouse arrow icon on the black picture. You can see two pencil icons and click on the pencil icon to start customizing.
According to YouTube the best size for channel art is 2560 pixels wide by x 1440 pixels tall.
Congratulations! You have completed your first step to making money through the YouTube channel.
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Make Money From YouTube: Step 2
Choose a Niche for YouTube Channel
Niche means the topic of videos you will create. When you filled up the About Channel Section, you might have chosen a niche (you can change the channel description anytime).
If someone makes random videos on different topics and hopes for millions of views, that will be a daydream.
My friend, without the purpose of your channel you can not be successful and ultimately can not make money.
These four points are the deciding factors for choosing a Niche:
Choose the niche in which you have the interest, otherwise, you become bored in finding video topics and making videos.
If you feel bored then how do viewers become satisfied?
One should consider demand as the deciding factor when choosing a niche.
Suppose you are making an awesome video, –good script, excellent acting, full of information, high-quality video but very few people search for the topic.
What’s the result?
Fewer views on your videos, a few subscribers, a limited number of shares. Then how can you make money from youtube videos?
So choose the topic that has demand.
I use two tools to find demand for any subject or niche.
In google Adword you can see the number of searches per month for a particular keyword and related keywords people search for.
Google Trends shows you the popularity of keywords. It shows the keyword’s popularity over time.
More the competition the more difficult it is to rank on YouTube and get views.
Popular channels have good numbers of subscribers. When a new video uploads to a channel, Youtube sends notifications or shows the video to the homepage of an individual user
As a new YouTuber, you need to work hard and create awesome videos, to get more shares and views.
I recommend that, if you want to make money from youtube, you need to consider all aspects, so choose a less or medium competitive niche.
One tool, Tube Buddy, can make your journey easy.
Here you can see search volume for a particular keyword and niche, competition for that niche, and a lot more facilities. Install it as an extension to your browser. ( Google Chrome, Mozilla Firefox, Edge browser, Opera Mini, etc.)
There is no hard and fast rule for choosing a niche.
In the internet world, anything can be viral and trending. But, it is not wise to dream your videos will be viral at any time or every time.
Some Niche Selection Ideas
It is true that not every successful channel was focused on a single topic from the very first.
On the other hand, It is not wise to start a YouTube channel by posting a variety of videos and seeing what is being viewed most.
When you’re a new YouTuber, you should find opportunities for diversification. But frequent diversification for a long time is also not good.
1. Earn money from making tech-video.
If you have a love for technology, you can be as successful as Technical Guruji.
With the digital India program, people’s interest in technology is increasing.
The corona pandemic acted as the catalyst in increasing dependency on technology. There are various topics under the technology niche like mobile phones review, gadget review, details on android and ios apps, android phone repairing, programming languages, sharing knowledge on Windows or Ubuntu operating systems, and many more.
In my opinion, technology is a highly profitable niche to make money from YouTube.
2. Income from uploading cooking videos on YouTube
There are thousands of receipts possible from our daily used vegetables and spices, but on which recipe I should make videos?
That creates the difference between Nisha Madhulika and me. Nisha Madhulika has about 12 million subscribers on her channel. She makes various vegetarian food and earns:
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If you love cooking, what’s stopping you from being a cook on YouTube?
Turn your passion into a money generator.
3. Earn money from YouTube by entertaining people
Entertaining videos got the most views and shares.
Everyone can not be Kapil Sharma ( Indian standup comedian and television presenter) but you could be as famous through youtube videos.
Have you ever thought your little sense of humor and ability to make people laugh can make you rich?
Yes, absolutely possible from YouTube.
YouTube is full of entertaining videos, they are viewed repeatedly and generate millions of views on YouTube.
So, find the opportunity in every situation. When you can fulfill every dream, what’s wrong with being a comedian?
I have handpicked some profitable niches for YouTube. They are:
- Beauty and Fashion
- Travel and Vlogs
- Product review
Make Money From YouTube: Step 3
Make strategy to promote Youtube videos to maximize income
After recording the video you need to optimize your video so that your videos get maximum views. Without a proper strategy, you can not expect more views.
- Optimize video
- Use marketing strategy
Let’s go for video optimization.
1. Write an engaging and clickable title
The title is the first thing viewers notice. They click the title when it is sweet and interesting to them.
If you just want to show your hobby not interested in money-making, you can avoid my suggestions.
Follow these tips:
- Keep the title short and to the point so that it fulfils the content of the video.
- Stick to 40-70 characters.
- Don’t use Clickbait titles. Clickbait titles are engaging but if they are unable to satisfy user expectations, your channel may lose trust. And maintaining trust is a crucial factor for the long term.
2. Write Description with target keyword
The description tells what your content is about. By default, youtube limits 5000 characters to write about the video.
Follow these things to increase the possibility of earning through YouTube videos.
- Find keywords and put them 3-4 times in the youtube video description. Use Google Adword, Google Trends and Google Keyword Planner to find the search volume for a particular keyword and trending keyword, all these tools are free.
- Make sure you are using related keywords in the description. The use of the main keyword along with the related keyword helps Youtube understand what your video is about.
- Add website address (if have), social media links, playlist links below the description.
- Add hashtags, hashtags help to find videos as per searched keywords. Hashtags are the related keyword of the main keyword.
Use this trick to find hashtags:
- Put your main keyword on the search bar of YouTube and look at Google auto-generated keywords. Those keywords can be your hashtags.
- Don’t use too many hashtags, stick to 15-20 hashtags.
3. Create Engaging and clickable Thumbnail
By default, YouTube generates thumbnails for every video. But, they can be distracting and horrible.
- Use keywords or related text on the thumbnail.
- Use 1200*720 pixels JPEG, JPG, PNG type image.
- Avoid using clickbait. So be wise. (I am again saying you, it can break the trust on your channel).
You have completed 70% of your journey to make money from a YouTube channel.
Let’s move on to how to monetize YouTube channel
Make Money From YouTube: Step 4
Make money by Google adsense
Google AdSense is an advertising program that runs ads on YouTube videos or blogs. YouTube keeps 45% of ads revenue and pays 55% to the youtube channel owners.
There are various types of ads that YouTube runs.
- Skippable in-stream ads
- Non-skippable in-stream ads (including bumper ads)
- Video discovery ads (formerly known as in-display ads)
- Non-video ads (i.e., overlays and banners)
Minimum eligibility requirements to turn on monetization features
- Unique and interesting content
- Comply with AdSense program policies
- Minimum 18 years old ( You can use others account)
To be eligible for the YouTube Partner Program, your channel must have:
- Have at least 4,000 watch hours in the past 12 months
- Have at least 1,000 subscribers
Make Money From YouTube: Step 5
There are hundreds of affiliate programs available for thousands of products. Sometimes big brands directly approach YouTubers to promote their product (if you have a good number of subscribers).
Otherwise, you can approach them from your side and show your channel status.
If they find you are eligible for the program, they provide you with affiliate links.
When a visitor buys a product using this link, you will be paid a commission (can be up to 90%).
Make Money From YouTube: Step 6
Earn money from Sponsorship videos
It is one type of mini-affiliate marketing. Advertisers tied up with YouTube, to promote their product.
Youtubers provide short details of the advertiser’s product through their videos. They don’t show the product and details of it for a short time, instead of the whole video.
The sponsored amount varies as per the agreement between youtube and the advertiser. YouTubers from any niche can earn money from youtube by sponsoring products/services.
Make Money From YouTube: Step 7
Earn money on Youtube channels from donation
Knowledge has power. If you solve the problem of people, they will pay happily.
Wikipedia is a world of information, but it doesn’t show ads or promote products. Then how do they earn money?
Donation…. Yes, people donate huge amounts of money.
You can also ask your viewers and subscribers for donations.
Make Money From YouTube: Step 8
It is a good income source of income for unique content creators.
Youtube introduces paid subscriptions for creators to monetize their channels. Users can not see paid videos for free, they have to be a member of the channel to see those paid videos.
In India, the subscription amount starts from Rs 129 per month.
In simple words, viewers pay to watch videos.
Make Money From YouTube: Step 9
Create product and Promote them on YouTube
Here YouTube does not give you money but it helps you to make money.
Create your own product and promote them on Youtube, and tell the viewers how to buy them. Attach the shopping link to the description. That’s it.
The final words are, you are using YouTube as the marketing media.
How to connect Youtube channel with AdSense to start earning from youTube.
#1. Login to YouTube.com.
#2. Click on your channel.
#3. Now, Click on YouTube studio
On the left-hand side, you can see the monetization option. Click on it.
If you fulfill the requirement to monetize, those options will be shown (as pictured below), and click on apply now.
After proceeding to the next step and three options will be available to you. They are below.
- Review partner program terms.
- Sign Up for Google Adsense.
- Get reviewed.
#4. Click on the start button under review partner program terms and tick on each box and click on accept terms.
Next, click on Sign up for Google Adsense and choose the option ‘I have an existing Google Adsense account”. And select your Gmail account signed up for Google Adsense.
On the Add Website field, your YouTube channel link will be added automatically.
And after doing those steps, your channel will be reviewed by the Google Adsense team. It takes a few days to get approval.
Congratulations! you have completed the final step to make money from YouTube.
Free tools that every YouTuber must use to increase discoverability
Canva is a web-based graphic designing software. You can create captivating, high-quality thumbnails for your youtube videos. It is free to use, you can take a paid plan to get the facilities of extra features.
Tube Buddy browser extension in chrome, Mozilla, Edge, Opera browser is free and easy to use.
What makes Tube Buddy great?
While you upload your video, Tube buddy suggests to you what you need to do to optimize your video.
This tool shows you live character limit, an SEO checklist & even receives suggested tags to help your videos rank higher & get more views.
You can see exactly what tags are being used on videos, where the video ranks for the tags, and many more.
Social Blade is another top tool to boost your youtube marketing. Here you can get all details like total subscribers, the number of subscribers added or unsubscribed channel, estimated earnings, and a lot more.
It is a great tool to compare your competitor.
You need not use a computer every time to customize a YouTube channel, you can do it from a mobile phone.
YouTube Studio makes this possible. It allows you to monitor the performance of your channel with analytics in real-time.
You can control monetization settings, responding to comments, scheduling, and other details from this application.
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Filmora is an intuitive, user-friendly video editing software. It is available on Windows and MAC operating systems. Filmora makes it easy to edit 4k videos with inbuilt 50+ effects.
It is time to take action
YouTube is the second biggest social media platform. Millions so unique users connect to YouTube every month. YouTube is a great platform to make money online.
Every successful person has his own strategies and those strategies come from experience and experiment.
Don’t forget to bookmark it if you find it useful. Do comment, if I have missed telling you something.
Summary on how to make money from YouTube:
- Create a YouTube Channel
- Choose a Niche for YouTube Channel
- Make a strategy to promote Youtube videos
- Make money by Google Adsense
- Affiliate Marketing
- Earn money from Sponsorship videos
- Earn money on Youtube channels from donation
- Create products and Promote them on YouTube