Getting digital marketing jobs is no more a daunting task. With the presence of plenty of information and resources, it has become an easy task to get much information about any topic.
Demand for digital marketing jobs is increasing because, the scope of digital marketing jobs is rising, on the other hand, the competition is less in this field. In this article, you will get a comprehensive guide about digital marketing, and how to get entry-level digital marketing jobs.
Before step down it is necessary to know:
- What is digital marketing?
- What are the branches of digital marketing?
- Can anyone get into this profession?
- What are the basic qualifications needed to be a digital marketer?
- How to find digital marketing jobs?
- What is the average salary structure of entry-level digital marketers?
- What is the growth rate of a digital marketer?
Digital marketing is a vast field, as a novice, many questions may pop out in your mind. But don’t worry, you will learn these terms gradually, and it takes time to learn and those kinds of stuff.
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What is Digital Marketing?
Digital marketing, online-based marketing, that uses the internet, computer, mobile, and other electronic devices to reach people and sell products and services.
Reasons you should choose Digital Marketing as a career
With the penetration of the internet in a rapid race, every business wants to be online. There is a huge difference between offline product marketing and online product marketing. Online product marketing can be termed digital marketing.
Why one should consider Digital Marketing as a career?
1. High Demand In digital Marketing jobs
Before getting into a job or career choice one should analyze the competition behind the job. Otherwise, it takes a lot of time and a very hard skill to get employed.
If you google the term “digital marketing job’, you will get numerous job offers. More specifically, search for a digital marketing job in Indeed (an Employment-related search engine), you will get many job openings. That clears that, there is plenty of job opportunity.
Now, the point comes, how is the competition in this type of job?
This image clearly tells that there is less completion in this field. That’s it.
Let’s go to the other benefits.
2. Impressive Payscale In Digital Marketing Jobs ( Even in entry-level digital marketing jobs)
Before getting into a job, a question definitely pops up one’s mind, that is ‘what is the average pay scale of the job?’. And it is very natural to have these types of questions.
According to PayScale, 16% of people seek a new organization to get a higher salary. According to Indeed, the average salary of a digital marketer is $61,103 per year. And obviously is this is an impressive salary scale.
But pay-scale not determines the overall thinking process for an entry-level job in digital marketing, salary should not be the main priority.
As a beginner, you don’t have much experience and expertise, so you should compromise your salary, at this time you must focus on getting experience.
This picture clears how many people quit their jobs for their salary dissatisfaction. This situation happens when they have enough knowledge and experience, but they are not getting as much salary as they should have paid.
Others are reading: How to make money from YouTube.
3. Digital Marketing jobs are flexible in timing and location
Frustration due to a hardcore 9-5 job schedule is not a new thing. With an impressive salary and word culture, an employee needs time to spend for himself/herself and of course with family. In that perspective, jobs in digital marketing are ahead one step.
Digital marketing jobs are not so-called fixed-scheduled-office work. You can work with any company or start-up with a flexible time schedule and from a remote place. And it is possible because all types of the world in digital marketing are internet-based, so can do it anytime and from anywhere in the world.
In these fields, even the interview and joining process all goes on online.
4. A lot of options available in Digital Marketing Job to kick start career
As I mentioned earlier digital marketing is a vast field and so you have a lot more career choices. The most demanded digital marketing jobs are:
- Content Marketing
- Social Media Marketing
- Email marketing
- Pair Search
- Marketing automation
- SEO ( Search Engine Optimization)
- Web Development
- Mobile Marketing etc.
If you specialize yourself in only one of those fields, there is still have a great opportunity to be employed. According to Udacity, the top 10 digital marketing jobs are;
- Digital Marketing Manager
- Content Strategist
- Virtual Reality Developer
- SEO and SEM Specialist
- User Experience Designer
- Data Analysts
- Email Marketing Specialist
- Internet of Things Marketing Specialist
- Bot Developer
- Social Media Marketer
Now is the time to find your strength and love for one or more fields. Truly speaking I find myself have a good command of content marketing and that’s why I decided to launch my own blog.
5. Digital Marketing Job is Creative and Experimental
The ultimate goal behind marketing convincing targeted people and generating sales. With plenty of information available on the internet, it is really hard to convince people.
But still, some factors bound people to believe. Those factors are appropriate data and presentation. Factual data and corresponding attractive presentation, strike to the mid of the customer.
Here the digital marketers take responsibility. They make awesome content, visuals, analyze data, make email format, strategize their vision, all those are creative and experimental jobs. As you are committed to fulfilling your daily tasks, your creativity and power of data analysis increase automatically.
6. It is easy to get started with
As it is online-based work, the information to learn digital marketing is available online, the more surprised you can learn all these pieces of stuff without paying single money. You need not have any teacher to get a deep idea about any topic.
All that needs is practical experience. Get knowledge about terms related to these fields and dive into getting practical experience.
Get a free certification from these renowned organizations.
- Google Academy for Ads
- Google Academy for Analytics
- Bing ads Certification Course
- Hubspot Inbound free certification Course
What skills are required to get a digital marketing job?
The shortest answer to this question can be “experience”. Suppose you have completed one or many online courses but don’t have any experience, then no company will accept you as an employee.
You cannot master all things so, you have to choose a specific part and be an expert in that particular field.
- In content marketing, one has to learn how to write an optimised article that convince a customer.
- In email marketing, one has to learn how to write and send email to a large number of customers.
- If you want to be master in SEO, you have to learn how search engines rank keywords, how to write a product review, which checklist one has to follow before publishing an e-commerce/business website.
- Social media managers manage the social media profile of a company or a client. They need to gain knowledge about how social media works and how to promote products and services in social media.
In simple words, digital marketing is the way to reach the goal using digital tools.
Can anyone get into the digital marketing profession?
Yes, to be an expert in a digital marketing job and to get paid a handsome salary you don’t need any particular degree. Interviewers and employers only verify your skills, not higher education.
One thing that attracts, is that you can be a digital marketer by your own efforts without wasting a single penny.
Important Marketing terms related to Digital Marketing
When I started to learn digital marketing, I didn’t know a single term related to this field. Gradually I learned the jargon related to digital marketing, and till now I also learning new terms day by day.
It is not a static field, even very dynamic.
Let’s get some overview of related terms related to digital Marketing
Traffic means the number of persons who visit a webpage or blog page. Google, Bing, the search engines provide the traffic details, various keyword research tools also help to get the traffic data to a webpage.
Traffic is an important metric to know how popular the blog or website is. That helps to calculate how many people seeing the product and ultimately how many people bought the product. And the new term appears that is conversion.
Digital marketers more focus on conversion rather than traffic. Conversion means how many traffic have taken any action after reading an article or seeing a product.
Email subscription, submission of any form, taking participation in a surveyor quiz, buying a product, are the actions, website, and blog page owners expect.
The ultimate point is to sell products /services. That’s why conversion is a really important metric for any business.
Suppose 100 visitors visited your webpage and 7 people took action. Then the conversion rate is 7%.
The formula is Conversion rate = (conversions / total visitors) * 100%
A/B Testing measuring two versions of webpage or app to each other and find which performs better. It is very important to perform experiments and to test which methods or which version perform better.
Landing page, a webpage that focuses on a single goal. Normally landing page, a single webpage, is highly presented with the product and service details. When a visitor clicks on Ads, links, images, affiliate links, he is redirected to the landing page. It is made highly decorated, and user-friendly to get more conversion rate.
Funnel is a very interesting term used to determine customer intention. If a customer just has read or view a product, he is in top-level or the funnel.
If the customer is slightly convinced with the product, and deciding to buy the product or not but does not yet take any action, he is in the state of the middle funnel.
And if he buys the target product he is at the bottom of the funnel.
The ultimate target of creating a landing page, generating traffic, A/B testing is to led customers bottom of the funnel.
Trending Digital Marketing Jobs and their requirements and salary structure.
1. Content Writer
Content writers write content for a business or blog. There is a difference between writing content and making optimized content that generates a sale. Yes, you read it right!. And to write an optimized article, one should have knowledge about SEO. They write various forms of writing like;
- Blog post
- Press releases
- Product description etc.
The importance that a content writer should have:
- Knowledge of SEO ( Search Engine Optimization)
- Knowledge of CMS like WordPress, Wix, Drupal etc
- Making a presentation
- Research skill
- Good in Writing and grammar
Average payscale: $58,115 and $68,974 per year (source)
2. PPC Specialist
PPC specialist designs and executes pay-per-click advertising campaigns on various social media and web pages. The designs add, keyword research, A/B testing, and run adds
- Knowledge on how to create a landing page
- Advance knowledge on a social media campaign
- Keyword research
- Marketing Strategy
Average payscale: $41,962 and $71,3339 (source)
3. Social Media Manager
A social media specialist manages the social media account of a company’s client’s account. He writes new posts, design image, and reply to all the responses.
Responsibility of a social media manager:
- Manage and oversee social media
- Provide constructive feedback
- Collaboration with marketing, sales and product development teams
- Planning and running the paid-add campaign
- Develop , implement. Execute the awareness campaign
- Creating visual content
- Data Analysis
- Knowledge of social media tools
- Entry-level (0-5 yrs) $42,000
- Mid-career (5-10 yrs) $58,000
- Experienced (10-20 yrs) $62,000
- Late-career (over 20 yrs) $68,000 (source)
How to get digital marketing job as a fresher
You have gained the overall knowledge o digital marketing, how it works, what are the skills required. Now is the time to get a job. To find a digital marketing job you need to strengthen your social presence and boot your activity like:
- Start writing your own blog
- Make a strong LinkedIn presence
- Apply for jobs in various job search platforms
- Be professional in social media
- Create your gigs in freelancing sites.
Final Though on Digital Marketing jobs
Practice makes a man perfect. Whatever be your skill, try to improve your in every day and look for a better chance. Don’t be afraid of taking on new challenges. Expect your pay scale as per your experience or knowledge. If you feel demotivated read inspiring quotes and stories that invigorate determination and keep us determined to reach the goal.